Want to see your brand at Pico Roots?
We accept applications on a year-round, rolling basis! Whether you’re just starting out or have an established small business, we give serious consideration to everyone doing great work and making awesome products.
You can apply for either:
Anchor Businesses: These are brands that are interested in a fixed 10×10 space within the marketplace on a longer term basis—6 months or more.
Incubator Businesses: These are brands that want to see their items featured in our mixed retail sections—you can apply with up to five products to be displayed alongside other awesome small businesses like yours.
Pick an application form below!
Vendor FAQ
What’s the selection process for the market?
Vendors have the opportunity to apply to the incubator program on an open basis. A quick virtual meeting will be scheduled to learn about the vendor’s products, mission and expectations. The approved vendors will be notified on the second Monday of every month. The vendors will then move into their space and complete inventory management on the last Monday of every month.
Are there any requirements to join the market?
Vendors should have a business license and sellers permit to operate in Santa Monica, CA. Applicants should have an established product, knowledge of social media, and a business website.
What size space is available?
Booth size is dependent on product display requirements. Anchor spaces open once a year. Incubator spaces open monthly.
Do I have to be in the market every day?
No, you are not required to be at the market daily. We do request that vendors attend the market at least 2 times a month to assist with merchandising, events, and customer shopping experiences.
